Incausa Social Entrepreneurship LLC, Brooklyn, NY

Incausa Social Entrepreneurship

When small business owners blend personal passion, distinctive products and good business sense, they build meaningful brands that generate success. This is the case for Incausa, created in 2012 by owner Vinicius Vieira de Vieira and his wife, Carolina. Natives of Brazil, they shared a vision of creating a company that benefits the common good – one that’s financially viable for them and their employees, and that gives back by selling indigenous-made goods.

As a social-enterprise company, Incausa is both for-profit through sales of its Incausa-branded luxury goods, and a not-for-profit, returning 100% of proceeds from sales of indigenous-made items back to the artisans. Its well-curated product lines feature self-branded items including fine soaps and skin oils and handcrafted wares by artisans in Brazil, Peru, Nepal, Chile, and the U.S. Its focus on “doing well through doing good” has fueled growth; however, a lack of capital was holding the business back, and Vinicius considered selling off a significant segment of the company to raise funds.

“Incausa’s based on ideology, on creating a platform to help indigenous people. Our growth potential is incredible,” shares Vinicius but, as he explains, they needed funds to order products well in advance as handmade goods from indigenous artisans around the world typically require a longer lead time.

Fortunately, Carolina learned about securing working capital at a small business finance class presented by Pursuit in New York City. While at the event, she met a loan officer from Pursuit who provided her with information about several financing options that they offer for small businesses.

As a result, Incausa secured $50,000 in working capital in less than five days through a Pursuit Smartloan, and Vinicius and Carolina have retained full control of their business and their vision. Today, Incausa’s products are found online through its Brooklyn-based e-commerce store and at more than 500 U.S. retailers.

“It’s exciting to think about all of the possibilities this loan has opened up for us,” says Vinicius. Someday, they’d like to have a brick-and-mortar shop – currently, Incausa’s headquartered out of their apartment – and hire more employees from the refugee community to join the four already assisting with the business. Pursuit is thrilled for the opportunity to help Incausa and people around the world who benefit from its success.

Subscribe to The Goal Getter

Get the business insights and answers you need to navigate your business loan options.

By clicking "Subscribe" you agree to our terms and conditions.

Related articles

Find flexible, affordable business loan options

Subscribe to The Goal Getter

Get the business insights and answers you need to navigate your business loan options.
By clicking the button above, you agree to our terms and conditions.

Subscribe to The Goal Getter

Get the business insights and answers you need to navigate your business loan options.
By clicking the button above, you agree to our terms and conditions.

Subscribe to The Goal Getter

Get the business insights and answers you need to navigate your business loan options.
By clicking the button above, you agree to our terms and conditions.

You are about to leave the Pursuit website

Pursuit provides links from this website to other websites for your information only. Pursuit does not recommend or endorse any product or service appearing on these third party sites, and disclaims all liability in connection with such products or services. We are not responsible for the privacy practices, security, confidentiality or the content of any website other than our own. Pursuit does not represent members or third parties should the two enter into an online transaction, and recommends that you appropriately investigate any products or services prior to purchase. Questions as appropriate to the content should be directed to the site owners.