New Brand Reflects Mission of Helping Businesses Reach Higher and Succeed
(February 24, 2020 // Albany, NY) – Leading business lender New York Business Development Corporation (NYBDC), along with affiliates Excelsior Growth Fund and The 504 Company, is celebrating its rebrand to Pursuit this week. After announcing the impending changes last year, the organization has officially rebranded and unveiled a new website today at Pursuit’s Albany office.
Reflecting on the change to Pursuit, President and Chief Executive Officer Pat MacKrell said “Our organizations have always worked together to provide the best lending solutions for our borrowers and will continue to do so. This rebrand allows us to go to market together, enhancing our ability to provide the most advantageous loan option to our clients, while simplifying our process.”
“We have provided business owners with the loans and resources needed to successfully pursue their goals for 65 years. Our new brand highlights that commitment, brings all our offerings under a single roof and appeals to the community we aim to serve.”
Together, NYBDC, The 504 Company, and Excelsior Growth Fund directly offer more than 15 loan products, making it possible for businesses to qualify for affordable loans from $10,000 to $5.5 million and beyond and access additional financing as their needs change. The organizations work with businesses at a variety of stages and specialize in funding businesses that need terms, requirements or products not available at traditional lenders. Loans are available to businesses located in New Jersey, New York, and Pennsylvania.
“There’s no better time to embrace a brand that reflects the lender that we are today than in the year of our 65th anniversary,” continued MacKrell. “We’re proud to honor our history while simultaneously looking to the future.”
As part of the rebrand, Pursuit has created tools that make it easier to identify the right loan product for a business’s unique situation. Its new website will streamline the application process for loans across all three organizations including U.S. Small Business Administration loans, fast online loans and other product offerings.
For more information, please visit www.pursuitlending.com.
About Pursuit
At Pursuit, our mission is simple: to provide businesses with affordable loans and resources so that they can reach higher, transform and grow. Pursuit is a community-focused lender where businesses can access more than 15 loan programs that provide financing from $10,000 to $5.5 million with affordable rates and terms. Last year alone, Pursuit provided more than $234 million in funding through 488 business loans, creating more than 2,900 jobs. Pursuit is a nationally recognized organization that focuses on serving businesses and lending partners in Connecticut, New Jersey, New York, and Pennsylvania. Learn more at www.pursuitlending.com.
