In Pursuit of Profits: 4-Part Webinar Series

You’ve got your business plan, an updated strategy, and the drive to succeed. What else do you need to make your business grow?

Learn how to increase your profitability and strengthen your business’s financial management, marketing, and staffing.

Session 1: Financial Statements and Formulas

What are the most important financial statements for your business? The balance sheet, income statement, and cash flow statement! In this session, you’ll take a deep dive into these documents and how you can use them to make more informed decisions in your business.

Session 2: Financial Projections and Forecasting

Creating financial projections and forecasts for your business helps you chart a path to a successful future. In this session, you’ll learn how to create and use your financial projections to forecast your business’s future.

Session 3: Marketing

Do you keep hitting a wall with your marketing? Not sure why your advertising isn’t generating the results you imagined? In this session, you’ll revisit the basics of marketing planning and brand strategy.

You’ll learn how your brand translates across your marketing initiatives and how to achieve your goals through targeting, messaging, and consistency. You’ll also pick up some tips on how to generate content quickly and efficiently to deliver consistent messages that resonate with your target market.

Session 4: How to Attract and Retain Employees

Hiring and retaining employees today is one of the biggest challenges your business can face. Let’s look at how to turn this challenge into an opportunity to hire and retain the best talent!

In this session, you’ll assess your current employee systems to determine a long-term solution that will create a seamless pipeline of employees. You’ll find answers to these top questions: “How does your recruitment process attract the best talent for the job?” and “How does your business retain employees?”

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