Free Webinar:

August 4, 2025

Inventory Planning: How to Make Your Holiday Season More Profitable

Is your business ready for the holiday season? Although it’s only August, now is the time to start your holiday inventory planning!

Join Pursuit’s Paola Garcia and Upwind Strategies’s Alek Marfisi as they walk you through everything you need to know in this free webinar! You’ll learn about inventory planning for the holiday season, including how to make your holiday season more profitable and less stressful, why you need to start preparing now, and more!

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You'll Learn:

payment schedule
Why you need to start planning now
Resources
How to balance cash, seasonality, and inventory
fast funding
When and where to get your cash resources
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How to make your holiday season more profitable

August 4, 2025

10:00 am

Can’t make it? Sign up anyway and we’ll send you the recording.

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Meet Your Presenters

Paola Garcia
Paola Garcia-Villari
Managing Vice President, Business Advisory Services, and Business Development Officer at Pursuit
Paola Garcia-Villari is responsible for overseeing and operating Pursuit’s Business Advisory Services (BAS) team. She joined Pursuit as an underwriter in 2013, working on the Hurricane Sandy loan and grant programs. During her time with Pursuit, Paola has developed significant relationships with banks and referral partners and has helped thousands of small businesses obtain the capital they need to grow. Prior to Pursuit, Paola worked at NYC Business Solutions – Lower Manhattan as a Finance Account Manager and as Senior Loan Officer at Accion USA. She is a graduate of Hunter College, where she received her B.A. in Psychology with a minor in Chemistry and Biology. Paola was born in Colombia and now lives in New York with her husband and their two-year-old son, Lucas.
Alek Marfisi
Founder and President at Upwind Strategies
Alek Marfisi is the founder of Upwind Strategies, a New York-based SME consultancy specializing in financial advisory. Alek and his team work with SMEs worldwide on financial management, equity fundraising, and financial strategy. Alek is a NYS licensed professor in entrepreneurship and has taught at the university level for twelve years.

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