HEADQUARTERS
50 Beaver St.
Albany, NY 12207
For loans: 1-866-466-9232
Main: 1-800-923-2504
[email protected]
© 2020 Pursuit. All Rights Reserved.
Webinar Series:
In Pursuit of Profits
On-Demand Webinar Series
About the webinar sessions
This comprehensive webinar series is designed for entrepreneurs that have been in business for more than one year, but all are welcome to attend! Here's what you'll learn in each session:
Session 1: Financial Statements and Formulas
Thursday, January 27 | 2 - 4 PM
What are the most important financial statements for your business? The balance sheet, income statement, and cash flow statement! In this session, you'll take a deep dive into these documents and how you can use them to make more informed decisions in your business.
Presenter: Cheryl Lickfeld, Optimal CFO, LLC
Session 2: Financial Projections and Forecasting
Thursday, February 10 | 2 - 4 PM
Creating financial projections and forecasts for your business helps you chart a path to a successful future. In this session, you'll learn how to create and use your financial projections to forecast your business's future.
Presenter: Cheryl Lickfeld, Optimal CFO, LLC
Session 3: Marketing
Thursday, February 17 | 2 - 3 PM
Do you keep hitting a wall with your marketing? Not sure why your advertising isn't generating the results you imagined? In this session, you'll revisit the basics of marketing planning and brand strategy. You'll learn how your brand translates across your marketing initiatives and how to achieve your goals through targeting, messaging, and consistency. You'll also pick up some tips on how to generate content quickly and efficiently to deliver consistent messages that resonate with your target market.
Presenter: Andrea Seeger-Doring, The Marketing Drill
Session 4: How to Attract and Retain Employees
Thursday, March 3 | 2 - 3 PM
Hiring and retaining employees today is one of the biggest challenges your business can face. Let's look at how to turn this challenge into an opportunity to hire and retain the best talent! In this session, you'll assess your current employee systems to determine a long-term solution that will create a seamless pipeline of employees. You'll find answers to these top questions: "How does your recruitment process attract the best talent for the job?" and "How does your business retain employees?"
Presenter: Katherine Schadewald, Deliver Workforce Solutions
You've got your business plan, an updated strategy, and the drive to succeed. What else do you need to make your business grow?
Sign up for this 4-part webinar series, sponsored by M&T Bank, to help your business reach higher!
You'll learn how to increase your profitability and strengthen your business's financial management, marketing, and staffing.
